From BOOK #4, The Lure Making Business, Chapter III, 
Courtisy of: The Lure Makers e-Magazine, Pro Series, On-Line  Subscribe Now
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About the Fishing Lure Business 
INTRODUCTION 
 
Did You Know...? 
The telephone was invented simultaneously by two different inventors.  What if the other telephone guy had worked harder, to " GET'er DONE" first..? Ring a BELL.? .... Got an idea for a great new fishing lure design ? Want to keep it yours...? Don't tell anyone until you read these pages...
 
We are very pleased to have BULE HOST as the Web Host of The LMM & REELDEAL Publications Family of Web Magazines”. The Editor 
Have your own web site in a matter of minutes... 
 
Question: How many times have you seen a Large Mouth Bass, Crappie, or a Blue Marlin standing at the check-out counter, in a tackle shop, with a fin full of fishing lures?...   Not Many; I hope...er?.... 
 
"90% Of all retail fishing lures are not designed to catch fish. They are designed to catch fishermen". In most cases; the packaging costs more to produce than the fishing lure product in it. 
$$ ca-ching $$. 
 
Fishing Lure Design & Making is supposed to be fun. Unfortunately; Like most others, the business isn't. 
 
These Booklets of Instruction may come off a little "hard nose". Which do you prefer; reading a little hard nose advice, or having a skinned nose? This is where the green-backs meet the pavement and your blood, sweat and tears get payed for..........or not? 
 
From: The Do's & Don'ts: 
 
LURE MAKING BUSINESS RULE # 1...!!! 
 
"NEVER !!......I am using the word: "NEVER" here.....Show your fishing lure design to anyone associated with any other lure making company, large or small, or their fishing buddies; not even their distant cousins. If your design has any merit as a potentially commercial product; they will rip you off before you get home from the meeting. Disregard this rule If you want to see your lure design in this month’s issue of PRADCO products catalogs. If it is not there this month, it will be there next month. It may take a year. But; sooner or later; you will see your lure design among the sales pages of someone elses product catalogs. Put on the Poker Face ‘n keep your mouth shut.....  
 
If you cannot resist the need to deal with other lure making companies in order to get your design marketed; proceed with extream caution. 
Always look at the options of doing it yourself FIRST...!  
 
From: About Patents: 
 
"Did you know there are over 80 modern and industrialized countries on this planet that do not recognize United States Patent Law?.....". 
 
"Toilet paper, only $2,500. a role (for the cheap stuff). The best way to protect yourself from product design infringement is to be first, and best at making and selling your lures; then stay that way!" The Poor Man's Patent, and Non-compatition Agreement is included here. 
10
The BUSINESS CONTENTS 
The Lure Makers Business section contains a wealth of practical advice, and information that will help you get your fishing lure product to the market place successfully, with the least cost, and with the least gut wrenching failures.
 
 
Subscriber Edition, September 2008 Issue 
Do's & Don'ts of the Fishing Lure Business 
Product Recognition & Logos 
About Marketing Fishing Lure Products 
Making a Profit 
The Anatomy of Packaging (Catch more Fishermen)
 
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My e-book will show you 
how to- 
 
Create a prototype to show potential buyers? 
Make a compelling sales pitch? 
Protect your invention idea from being stolen? 
How I patent an invention without paying the hefty patenting fees? 
 
From: About Marketing: 
 
"Did you know the combined Fish & Game Departments, in the United States alone, sell over forty-million fishing licenses per year (average ticket: $60.)?" 
 
"Did you know there are over seventy-thousand retail outlets, in the State of California alone, that sell fishing lure products ?" 
 
"Did you know the average serious freshwater sport fisherman has over $70,000. Invested in his sport? The average serious saltwater sport fisherman has over $500,000. Invested in his sport"? “No wonder; I decided to manufacture saltwater fishing lures”. 
 
From: About Product Recognition & Logos: 
 
"One good picture is worth a thousand words. In the lure making business; your name isn't everything; It is the only thing."  Your Logo Art and Branding will always stick in the mind of lure shoppers. Who knows...? it might end up on the fishing vest of a compitition fishing Pro. Or; his hat...? 
Pay what ever it takes to develop a good logo. You are stuct with it forever....... 
 
I sketched the “Lure Man” Logo, seen in this ad, over 20 years ago. 
I have been pleased to be stuck with it ever sinse.
http://thelmdfg.com/advertising/index.htm  
 
 
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